The second chapter presents how to use the index system and the model to evaluate companies " brand competence . the third chapter studies how to do some elementary works to enhance brand competence . 第二部分介紹了如何利用品牌競(jìng)爭(zhēng)力的評(píng)價(jià)指標(biāo)體系和測(cè)算模型來(lái)評(píng)價(jià)企業(yè)品牌競(jìng)爭(zhēng)力在競(jìng)爭(zhēng)中的相對(duì)水平,以便為品牌競(jìng)爭(zhēng)力的提升戰(zhàn)略提供指導(dǎo)。